Designed as the official global gateway to SXSW, Frequency combines the structure of an international summit with the creative energy of the festival. The event is organized around a simple framework - Beat, Movement and Rhythm - that shapes programming and flow throughout the day.

 

Beat focuses on innovation and idea generation, featuring startup pitches, founder-led discussions and global speakers. Movement centers on execution and alignment, convening venture investors, government officials and economic development leaders for curated conversations and decision-making. Rhythm represents the shared cultural experience, emphasizing music, connection and entertainment through interactive game shows and immersive networking, finishing with International House: After Dark.